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Social curation is much more than just a market

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See on Scoop.itTheatre, Performance, and Art

This is article by Oliver Starr, chief evangelist for Pearltrees, and posted on GigaOM.


Excerpted from article:

“In 2010, “curation” popped up on tech blogs and VCs’ radars. Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword.


It is now clear that social curation is not a bubble. The more I watch the development of social curation and the more I learn about the what, how and why of it, the more convinced I become that what we’re seeing is going to grow well beyond a simple market.


People have always had the desire to create, share what we’ve created and see what others have created. The emergence of the Web democratized access to content created by others in a way not seen since the invention of the printing press.


Humans also love to collect things — from tiny stamps to shiny cars. And what do we do with these things once we have them? We play with our collections. We organize, shape and prune them, and we display our collections for the benefit of others and the occasional bragging right. “Curation” is simply a stiff sounding word for an innate human activity — collecting, organizing and sharing — that people are now engaging in online.


In my opinion, online curation isn’t going to be a winner takes all game. There are too many ways that people collect, too many different things that people collect and too many different types of collectors for this to happen…”


Read full article here:



See on gigaom.com


Written by Benilda Pacheco Beretta

June 14, 2012 at 7:10 am

Posted in Uncategorized

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